Charity in Vogue

Association with the 'Social Cause'  is something that is gaining ground these days. The members of the elite class of the society are increasingly showing an interestedness and an inclination to get involved in the charitable activities. Especially, the social work by Ladies (yes, in the archaic british sense of the term) has become an Indian phenomenon. More so, if the lady has the pleasure of being a wife of some billionaire; 9 out 10 cases she would be doing charity or rather 'giving back to the society'. Just stress your knee a bit and you would come up with a list of names of active females from rich background (yeah! with so much of women empowerment, men now unmistakably form the background).  Though the concept is novel and might even help a few, I am personally bogged down by the choice of this form of activity by an ever increasing number of females from the tycoon families. Is it really a case of existence of too much goodness on earth which has escaped me in my short life-span till a short while ago ? Or is it something else ? Although, how much I may want the first question to be answered in affirmative my argumentative Indian mind veers towards exploring the possibility of an answer in the second question - Is it something that gives them a position of popularity in kitty party these days (Mind you - kitty parties had always been very important forums of discussion) ? Or does this have to do with the tax evasion in an oblique sense ? 

If it is really inspired by the sense of social cause, and I hope it is, than it is just a matter of time before Indian industrialists and their female counterparts (of course!) join club with Mr. Buffet who has already usurped wealth to the tune of $130 billion from the like minded fellow donors in the US or may be start something on the same lines in Indian context to do some real charity (parting with 50% of your life's accumulation is something that can't be unreal). Advertising the greatness by contributing fractions of a percentage point are no longer going to be the rules of the game. Mr. Buffet and fellows have set the bar much higher. Now the ball is in our court, lets wait and watch what  the Indian tycoons can do to match the challenge.